6 Marketing Trends to Watch in 2013

1: Media Fragmentation-Consumers are everywhere, all at the same time. According to a report, there are 256 million Indian users on TV, 243 million on radio, 232 million on the Internet, 182 million connected at home via broadband, 177 million connected at home via Wi-Fi, and 139 million Smartphone users.

In this age of multimedia consumption, consumers are using more devices across a common set of platforms to do more things than ever. That means marketers have to play catch-up and shift away from strategies of the past. Today, the “e” in ecommerce means “everywhere.”

Your goal as a marketer should be to distribute content across as many types of media and platforms as your budget can allow. Make fast, confident decisions that give digital consumers opportunities to buy.

Keep in mind that capturing your customers’ attention will become harder as media multitasking becomes the new normal. Your digital content will need to be smarter, more creative and more visual to connect and engage today’s audiences.

Email Marketing is on the Rise

Email marketing is still the king of direct targeted email communications and the heartbeat of any company.

E-Mail Marketing is still the fasted and most cost effective method of sending large amounts of e-mail communications anywhere in the world. E-mail campaigns seamlessly work with and harness the power of this successful and highly effective Worldwide Web Internet market.
But it doesn’t stop there. Supporting statistics and facts are constantly mounting, leaving no room for doubt of its role and influence in the lifeblood of any business. So we thought we would share some with you. Calling all email marketers, your future looks very bright – very bright indeed. Let the facts speak for themselves:

Forrester Forecast: US Email Marketing Spending To Reach $2 Billion In 2014

The Digital Marketing Metrics Pyramid

                                                     
                                     The Digital Marketing Metrics Pyramid

Greetings, Marketing Land readers. I’m excited to be moving here for the Search & Conversion column on Search Engine Land. Marketing is converging, with silos spilling over and bursting like dams from a 1970s disaster movie. So what better way to kick things off than to take a look at six marketing metrics that help connect the dots between low-level activities such as search, social, and other pay-per-click (PPC) tactics with broader measurement of marketing-wide performance?

The Digital Marketing Metrics Pyramid, shows the relationship between these six marketing metrics:

• CAC — Cost to Acquire a Customer
• ROI — Return On Investment
• CVR — Conversion Rate
• CPL — Cost-Per-Lead
• CTR — Click-Through Rate
• CPC — Cost-Per-Click

Difference between digital marketing and social media

Difference between digital marketing and social media

The difference between digital marketing and social media is simply that social media is part of digital marketing. Many people believe that by engaging on social media they are doing digital marketing but this is not 100% true as there are many more components that make up a digital marketing campaign.

What is digital marketing?

My definition of Digital marketing is: Building awareness and promoting a brand or product using all available digital channels.

Scope of Digital Marketing in India

Scope of Digital Marketing in India:-

It is very surprising that this is the state of affairs in the country, because the opportunities for a Digital Marketing professional are huge in India right now. This is not just in terms of career growth opportunities, but in monetary terms as well. A fresh graduate can easily obtain a role with a salary close to 25K per month, while experienced professionals can command remunerations in the range of 20 lakhs per annum.

Unlike a few years ago, it is a bit of a challenge to stay up to date in the Digital Marketing industry today. It is no longer enough to read a few blogs, and the occasional book. This is probably enough to have a superficial knowledge about the industry, and is certainly a good starting point. But it is nowhere near enough if you want to become a skilled professional. The industry is so dynamic that by the time a book is published, what is written in it will be outdated.

Digital Marketing versus Traditional Marketing

Traditional Marketing

There has been some debate over the last few years as to whether or not traditional marketing is being eclipsed by digital marketing; and if so, to what extent. For most, digital marketing has become the norm and traditional marketing has been left in the shadows. The most recent occurrence is that of the news giant, Newsweek magazine making the switch to an all digital version of their publication. Digital marketing spending increased by more than 14 percent in the last year while traditional marketing fell nearly 160 percent in the same time frame. What advantages, if any, does digital marketing have over traditional marketing and what are the main differences between the two?

Job Scope of  Digital Marketing

The field of digital marketing is exciting and evolving. Access and dependence upon electronic technology via computers and mobile devices has made digital marketing “the new frontier” for businesses and advertisers of every size. In essence, digital marketing represents the evolution of advertising into a new media “space.” Having a website is now a mandatory for profit and non-profit businesses alike. Developing innovative, strategic programs to drive sales, membership, and website traffic is the overarching goal of digital marketing professionals.

4 Principles of Marketing Strategy In The Digital Age

      Marketing Strategy In The Digital Age

Life for marketers used to be simpler.  We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each market.  Reaching consumers was easy, if you were able craft a compelling message, you could move product.
Ugh!  Now we’ve got a whole slew of TV channels, millions of web sites and hundreds of thousands of “Apps” along with an alphabet soup of DMP’s, API’s and SDK’s. Marketing was never easy, but technology has made it a whole lot tougher.
What used to be a matter of identifying needs and communicating benefits now requires us to build immersive experiences that engage consumers.  That means we have to seamlessly integrate a whole new range of skills and capabilities.   It’s easy to get lost among a sea of buzzwords and false gurus selling snake oil. Here are 4 principles to guide you:

How Digital Marketing Helps In Improving ROI and Client Retention.

Acquiring the Most Strategically Important Clients

After you've taken the time to clearly define your target audience and the customers which will not only bring you the most revenue, but will be the most profitable, acquiring them is fairly easy with several digital marketing strategies.
Unlike older, outdated strategies, with digital, specifically SEO, PPC, and Social Media, you can put your message right in front of your most important clients and guess what? It converts at a higher rate and it does cheaper acquire them too.

 Retaining the Most Strategically Important Clients

Many will argue that client retention lies solely on the shoulders of the Chief Services Offer and their team of representatives, however, I disagree somewhat. Yes, client retention is heavily impacted by the front line employees and their leaders, however, with the help of the marketing team and focused content marketing initiatives, you can greatly increase the length of stay of each of your clients.

Growing the Amount of Revenue Coming From The Most Important Clients

Putting great emphasis on client retention as well as growing client accounts are two of the easiest ways for your organization to grow revenue and build a thriving business. There are two specific ways you can work to grow the amount of revenue your clients are spending with you. The first way to grow revenue from current clients is through remarketing. Smart marketers are not only segmenting leads they receive, but they are segmenting their customers based on what they purchased.

The second way to grow revenue is through content marketing. Putting together ebooks, white papers, webinars or other targeted collateral or training that can be exclusively distributed to your clients for free is a great way to build awareness for your additional products or services.

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Increasing the Perceived Value of The Products or Services Offered

The last initiative, which I feel is closely tied to the second and fourth initiatives, is to increase the perceived value of the products or services offered to your clients. This not only helps grow your client base, but helps retain your clients for a longer period of time.

                                                               

                       Digital Marketing

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smart phones, cell phones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc. Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.

Digital Marketing Training in Noida for MBA/PGDM/BBA

With the birth of the World Wide Web, the current decade has witnessed tremendous evolution in the media environment, and indicates that electronic commerce, defined as the electronic exchange of information, goods, services, and payments, has finally come of age. Despite the fast-growing popularity of electronic commerce and presence of many companies on the virtual market, the opportunities offered by this new environment are still unknown. Many marketers still approach the Web based on the traditional mass communication model. The paper addresses the opportunities offered by the Web to marketers. Its approach considers the Web as a two-way communication model in which four different communication states can take place. The paper also suggests the necessity of new concepts and models for marketers to manage their Web sites, and then presents the opportunities supporting the marketers’ objectives in the new environment.

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