Keywords
are the set of words and phrases that Internet users type into search
box of a search engine, such as Google, to find websites exactly
matching from what they are looking for. They are the
indispensable entity of SEO, as it results in a website to get ranked
over the search engine and also help in bringing good amount of
traffic. Keywords are the base of any online promotion strategy. A
good research of them leads you to a completely optimized website.
Keyword
Research
Google
Keyword Planner is a tool used for research. There are some terms
that generally encountered while initializing keyword research
process.
Targeted
Keywords:
are those which which has some relation with your website like
'online shopping', 'buy products online' etc for a E-commerce website.
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Targeted
Area
: is an input field where you suppose to mention the geographical area in which your business is situated.
Negative
Words :
These are the words that you want to exclude from search results. For
Example you want to eliminate word 'best', 'top', 'famous' from your
keyword list; then input them into the negative keywords field and
now it doesn't show you results having those words.
