6 Marketing Trends to Watch in 2013

1: Media Fragmentation-Consumers are everywhere, all at the same time. According to a report, there are 256 million Indian users on TV, 243 million on radio, 232 million on the Internet, 182 million connected at home via broadband, 177 million connected at home via Wi-Fi, and 139 million Smartphone users.

In this age of multimedia consumption, consumers are using more devices across a common set of platforms to do more things than ever. That means marketers have to play catch-up and shift away from strategies of the past. Today, the “e” in ecommerce means “everywhere.”

Your goal as a marketer should be to distribute content across as many types of media and platforms as your budget can allow. Make fast, confident decisions that give digital consumers opportunities to buy.

Keep in mind that capturing your customers’ attention will become harder as media multitasking becomes the new normal. Your digital content will need to be smarter, more creative and more visual to connect and engage today’s audiences.

Email Marketing is on the Rise

Email marketing is still the king of direct targeted email communications and the heartbeat of any company.

E-Mail Marketing is still the fasted and most cost effective method of sending large amounts of e-mail communications anywhere in the world. E-mail campaigns seamlessly work with and harness the power of this successful and highly effective Worldwide Web Internet market.
But it doesn’t stop there. Supporting statistics and facts are constantly mounting, leaving no room for doubt of its role and influence in the lifeblood of any business. So we thought we would share some with you. Calling all email marketers, your future looks very bright – very bright indeed. Let the facts speak for themselves:

Forrester Forecast: US Email Marketing Spending To Reach $2 Billion In 2014

The Digital Marketing Metrics Pyramid

                                                     
                                     The Digital Marketing Metrics Pyramid

Greetings, Marketing Land readers. I’m excited to be moving here for the Search & Conversion column on Search Engine Land. Marketing is converging, with silos spilling over and bursting like dams from a 1970s disaster movie. So what better way to kick things off than to take a look at six marketing metrics that help connect the dots between low-level activities such as search, social, and other pay-per-click (PPC) tactics with broader measurement of marketing-wide performance?

The Digital Marketing Metrics Pyramid, shows the relationship between these six marketing metrics:

• CAC — Cost to Acquire a Customer
• ROI — Return On Investment
• CVR — Conversion Rate
• CPL — Cost-Per-Lead
• CTR — Click-Through Rate
• CPC — Cost-Per-Click

Difference between digital marketing and social media

Difference between digital marketing and social media

The difference between digital marketing and social media is simply that social media is part of digital marketing. Many people believe that by engaging on social media they are doing digital marketing but this is not 100% true as there are many more components that make up a digital marketing campaign.

What is digital marketing?

My definition of Digital marketing is: Building awareness and promoting a brand or product using all available digital channels.