Email marketing is still the king of direct targeted
email communications and the heartbeat of any company.
E-Mail Marketing is still the fasted and most cost effective
method of sending large amounts of e-mail communications anywhere in the world.
E-mail campaigns seamlessly work with and harness the power of this successful
and highly effective Worldwide Web Internet market.
But it doesn’t stop there. Supporting statistics and facts are constantly mounting, leaving no room for doubt of its role and influence in the lifeblood of any business. So we thought we would share some with you. Calling all email marketers, your future looks very bright – very bright indeed. Let the facts speak for themselves:
But it doesn’t stop there. Supporting statistics and facts are constantly mounting, leaving no room for doubt of its role and influence in the lifeblood of any business. So we thought we would share some with you. Calling all email marketers, your future looks very bright – very bright indeed. Let the facts speak for themselves:
Forrester Research explains that falling CPMs (cost per thousands), higher ROI (return on investment) and growing consumer use of social email accounts will all contribute to the use of email by direct marketing professionals. The firm says that in five years consumers will opt-in to receive over 9,000 email marketing messages annually. The following information below will be the key grown for the future of email marketing.
Forrester’s research cites the following as key growth areas
for shaping the future of email marketing: We quote:
"Retention email — email that recipients have blessed with their permission —
will continue to replace paper communications and will make up the largest
share of marketing messages. Retention emails will account for more than a
one-third of all marketing messages in consumers’ inboxes by 2014, representing
increased competition for marketers.
While the bulk of the market will continue to deploy email
marketing on a self-service basis, the growing complexity associated with data
integration and new tactics to increase relevancy will drive healthy growth in
use of email service providers. Spending on opt-in ad-sponsored or ad-supported
newsletters will double over the next five years as traditional print
publishers face falling circulation and ad revenue.”
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