How to do Keyword Research in Google Keyword Planner Tool

Keywords are the set of words and phrases that Internet users type into search box of a search engine, such as Google, to find websites exactly matching from what they are looking for. They are the indispensable entity of SEO, as it results in a website to get ranked over the search engine and also help in bringing good amount of traffic. Keywords are the base of any online promotion strategy. A good research of them leads you to a completely optimized website.

Keyword Research

Google Keyword Planner is a tool used for research. There are some terms that generally encountered while initializing keyword research process.

Targeted Keywords: are those which which has some relation with your website like 'online shopping', 'buy products online' etc for a E-commerce website.

Related: If you are looking for advanced java training in Noida then you may follow this link

Targeted Area : is an input field where you suppose to mention the geographical area in which your business is situated.

Negative Words : These are the words that you want to exclude from search results. For Example you want to eliminate word 'best', 'top', 'famous' from your keyword list; then input them into the negative keywords field and now it doesn't show you results having those words.

Once you done with this and click on “ Get Idea ”. There are some search results having terms like Competition, Average Monthly searches, Suggested bid etc.

Some keywords get hundreds of thousands of unique searches a day while others get a couple of hundred. On the other hand you may get some high trafficked keywords which are very competitive because many businesses are trying to target them.

Ad Groups Ideas : These are set of keywords that are having similar and related searches according to the search patterns like we seen “Seo Training company in noida” , “Training in Delhi” , “Seo Online”.

Keyword ideas : This is the long list of all keywords that Adword tool find out according to your typed query having Avg monthly searches, competition , suggested bids.

Once you download them it is visible to you in Ms-Excel Format as shown figure below.

There are 3 important concepts that one should keep in mind while selecting Keyword for doing SEO of your business.

Keyword Frequency

It refers to the number of times a keyword phrase appears within a web page. The concept behind is that if a keyword appears redundantly in considerable number of times within a web content, the search engine will likely to give more importance to the web page.

Keyword Prominence

refers to how prominent a keyword is within a web page in order to be placed in the meta tags .

Suppose I have a web page for Java training and want to set its title, description and keywords. “ Java Training company in noida ”, “Training company in noida”, “ IT training company ”.

Now finding out relevant word to be placed in the meta tags is want called as prominence.

The best suited keyword from above mentioned is “Java training company in noida” as it is a mix of all 3 mentioned words.

It is always a good practice to put prominent keywords at the start of a web page, sentence, TITLE or META tag.

Keyword Proximity

refers to the closeness between two or more keywords. In laymen language we can say that more closeness between the keywords are, the more effectively you can target them at a time.
For example:
I have keywords like “ Training company in noida ”, “ Java Training company in noida ”, “company in noida ” , “ Training companies in noida”, “ Java training in noida”

so after having a look on these keywords we observe that all are describing the same meaning but occurred in different formats. So, finding out such words that are similar and give support to each other is called proximity.

This concept helps in targeting similar words within a single keyword as shown in “ Java training company in noida ”.

If you keep all these terminologies in your mind then it would be comparatively easy for you to target exact and prominent keyword within your content.

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